Everyone can tell you who to call.Nobody else can tell you what to sell them.
Qashew finds the organisations in your market that need what you sell, including ones your team has never called. Then it tells each seller what to open with and what to say.
Who it is for
For companies that sell technology and expertise to other companies.
A product line and a channel, sold into named enterprise accounts.
Eight to forty services, sold into a fixed client list.
The IT for a fixed list of companies, and more to sell into each one.
Firms that put experts inside other companies' teams. Qashew reads job postings to show which companies need expertise, and what kind, before anyone else calls.
If your sellers are tasked with selling multiple complex technologies into the same accounts as everyone else, Qashew is built for you.
What you get
Who to talk to, what to sell them and what to say.
Qashew does the research before the first call, for every account in your territory.
Organisations in your territory with the same reason to buy as your best customers, including the ones nobody on your team has heard of.
Every account is checked against your catalogue. Where nothing you sell fits, the brief says so and nobody wastes the call.
What to lead with, who to talk to, what to leave alone, and the opening line, on one page.
A person on our team who does the legwork: finds the contact, sends the first message, follows up and books the meeting.
It works with the CRM and email tools you already use. Nothing to install, and nothing to replace.
Start with one free briefThe problem
Of everything you sell, what does this account need first?
Your sellers and your competitors call the same accounts. The organisations that need what you sell, but nobody has heard of, never make the list.
On each account, your seller has to pick one thing from your whole catalogue to open with. Guess wrong and the account goes quiet for a year.
The brief
One page. Ninety seconds before the call.
The research
Nothing on a brief is made up.
Every fact comes from a public record, with where and when it was found. Anything we can't confirm is thrown out or clearly labelled, so your seller never opens with something wrong.
1Where we look
2What we found · Northmarch Foods
3What your seller sees
AI assistant, new since April.
NIS2.
Chief Information Officer.
No VP of AI. One inference, labelled.
It throws out what it can't prove.
Possible matches failed our checks and were thrown out before a seller saw them.
The customer asked for a VP of AI. None of the 75 accounts publish one. 56 publish a CIO, so the brief names the CIO.
Ireland run for a global networking and security vendor, 2026.
Your catalogue
Built around what you sell.
Send us your brochures, service sheets and price list. We turn them into rules and check every account against them, so each brief opens with something you actually sell.
Same 75 accounts, two catalogues, two different answers.
Same 75 accounts, matched in 48 seconds. Example services, real counts from the Ireland run.
Finding new customers
Everyone chases the same accounts. We find the ones you didn't know about.
Give us your best customers. We work out why they bought, then find every organisation in your territory with the same reason to buy, including industries you would never have searched.
Start with two customers.
Two accounts our customer already knew well. One near Philadelphia, one in Palm Beach.
Work out why they buy.
Their reason to buy, in one sentence. It describes the need and names no industry.
Why they buyA small-headcount organisation that holds or moves large amounts of other people's money, holds personal data about those people, carries a fiduciary duty or a regulator, and is too small to employ its own security team.
Philadelphia: 19 industries with the same need.
Union benefit funds, religious investment pools, museums. All with the same reason to buy.
Search by industry: 28.
Look in South Florida for companies in the customer's own industry and you find 28.
Search by need: 279 more.
Family offices, yacht brokers, private clubs, business aviation. 18 more industries.
550 organisations to talk to.
Each one read from public records, matched to what you sell, and ready for a first message.
One run, Greater Philadelphia and South Florida, September 2026. Names withheld.
All 40 industries
Greater Philadelphia
- Grantmaking foundationsseed
- Investment advisers27
- Trust companies and family offices18
- Credit unions14
- Benefit plan administrators10
- Union benefit funds14
- Public pension boards7
- Community loan funds8
- Title and settlement12
- Law firms15
- Accounting firms12
- Insurance brokers7
- Property and real estate10
- Mortgage lenders12
- Independent schools16
- Museums and arts14
- Hospital foundations11
- Colleges and universities15
- Religious investment pools9
- Human services nonprofits12
South Florida
- Investment advisers, Palm Beachseed
- Investment advisers, Broward and Miami-Dade28
- Family offices24
- Trust companies6
- Banks20
- Broker dealers16
- Credit unions10
- Title and escrow14
- Law firms26
- Real estate brokerages19
- Yacht brokerage15
- Business aviation11
- Art and auction houses12
- Accounting firms10
- Condo and community managers17
- Private clubs19
- Independent schools18
- Hospital foundations11
- Foundations and federations21
- Colleges and universities10
Caddie
Your sellers ask. Caddie does the legwork.
Your sellers ask for a meeting, and your manager approves it. Caddie finds the person, writes to them, follows up and books the meeting, with the brief attached.
Northmarch Foods
An AI assistant went live on northmarchfoods.example in April.
Caddie request · Book a meeting
Northmarch Foods
Done- Wrote to the CIO's officeemail
- Called, left the brief's questionphone
- Reply logged. Tuesday 10:00 agreedreply
Northmarch Foods
What we never do
We only read published records.We never scan, probe, log in or fill in a form.
The team
Built by people who carried the number.
Sellers, founders and engineers who spent years guessing what to open with on named accounts. We built the tool we kept wishing someone would sell us. From Ireland, Kosovo and the United States.
Founders
Patrick O'CallaghanFounder and CEOA serial entrepreneur and an active angel investor in early-stage technology companies. Founded Kontex, an Irish cybersecurity company, and sold it to Ekco in 2022. Stayed on as chief commercial officer, running enterprise engagement, channel and vendor relationships.
Ronan TierneyCo-founder, talent and deliveryCo-founded Digisize with Patrick, placing proven specialists in data, cybersecurity, AI and project management inside client teams. Runs talent across both companies, from the first interview to the day a specialist starts. Found and hired the engineers building Qashew.
Specialists
Diellza MorinaCTORuns Qashew's technology and the engineering team in Prishtina. Her team builds the engine behind every brief, and if a fact can't be proved, it never reaches a seller. Previously architect and project lead on a unified exposure management product.
Albi HotiHead of ArchitectureDesigns how Qashew fits together, from the data underneath to the services on top. Has taught Node.js and smart contracts to Kosovo's next generation of engineers, and holds a master's in data science.
Blerton MehmetiHead of CaddieBuilt Caddie and runs it, starting on a global networking and security vendor's territory.
Brian BanksHead of US expansionFormer Atlanta Falcons linebacker who went on to the NFL's Department of Football Operations at the league office. Now opens the United States for Qashew.
Andelina KamberiOperations DirectorRuns operations, coordinating the teams and projects behind every engagement. Works closely with customers, partners and consultants, so each one is delivered with structure and precision.
Sara DumaniDirector of Account ManagementLooks after our customers from the first conversation through to renewal, so every account gets the attention it signed up for.
Seven years full stack, from Django to Flutter to AWS. Builds AI agents for fun, and has made phone apps talk to hardware over Bluetooth. No device is safe.
Once cut an API's average response from eight seconds to under one. Has shipped for BMW Group and a live trading platform, and takes a slow page personally.
Built the live dashboards behind Prishtina's smart city: parking spaces, bin levels, classroom air and street noise, all updating as it happens. Plays chess while the city sleeps.
Graduated with highest honours and treats untested code as unfinished code. Also built a platform for running board game tournaments, which she insists is serious software.
Eight years in hospitality before code, so no user can rattle her. Since then: an international cybersecurity defence challenge, and a model that turns photos into oil paintings.
Picked from about 1,200 applicants for Genpact's GigaAcademy, then studied deep learning in Bonn. Writes code alongside AI every day, and speaks German, mostly to his terminal.
Our newest full stack developer. Writing a better line than this one is his first ticket.
Finished her computer science degree while already building with us. We are still working out when she sleeps.
Joined this summer and pitched four product names before her first week was out. Fearless.
Joined in May and was promoted by August. Reads more CVs before lunch than most of us read in a year, and still spots the good one.
Turns a pile of CVs into profiles a client will actually read. Also hosts the team quizzes, so she knows exactly how competitive we are.
Keeps the numbers honest and the brains paid, which makes her the most popular person here on payday.
Runs our global partnerships, which mostly means knowing someone everywhere. If two companies should meet, Richie has probably already booked the coffee.
Keeps the laptops, logins and licences running for everyone on this page. If your password reset worked first time, that was Arber.
The name
Why we named it after a cashew.
On most fruit the seed is hidden inside, and you have to cut the fruit open to reach it. On a cashew, the seed hangs on the outside, in plain view. Everything Qashew uses is like that. The company has already published it, so we never have to open anything to find it.
Name a company
Name a company. We'll read it and send you the brief.
Pick one you know well, and judge the brief for yourself.